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“Count Me In” Campaign Launches, Sharing Real Stories to Highlight Support for COVID-19 Vaccination

February 24, 2021

“Count Me In” Campaign Launches, Sharing Real Stories to Highlight Support for COVID-19 Vaccination

Campaign Featuring Tools to Build Awareness and Equity in COVID-19 Vaccine Uptake

Includes an Online Photo Wall Highlighting Individual Supporters

WASHINGTON, DC, February 24, 2021 – Today, the COVID-19 Vaccine Education and Equity Project, a group of more than 150 leading organizations representing patient, provider, employer and public health organizations launched “Count Me In,” a campaign to provide individuals and organizations with information to build confidence in authorized COVID-19 vaccines, and to motivate and inspire people to collectively fight the pandemic.

“Count Me In” provides individuals and organizations with tools to express their commitment to COVID-19 vaccination as communities across the country strive to reopen and return to normal. This includes personal stories featuring frontline physicians, the president of the American Nurses Association, president of Colgate University, president of the National Grange, president and CEO of the National Hispanic Council on Aging, and TV hosts Meredith Vieira and Faith Jenkins, in addition to grandparents, pastors and reverends, and volunteer firefighters, among others.

To download campaign assets for Facebook, Instagram, LinkedIn and Twitter,
click here.

“Count Me In” also encourages adults to share their stories about why they were vaccinated or why they are encouraged to be vaccinated against COVID-19, once vaccines are available to them. Click here to share your story and photograph to be featured on the campaign’s online photo wall.

Convened by the Alliance for Aging Research, HealthyWomen, and the National Caucus and Center on Black Aging, Inc., the COVID-19 Vaccine Education and Equity Project has more than doubled its membership since its December 2020 launch. One of the project’s objectives has been to convene a dialogue among organizations representing the multitude of constituencies that face challenges from COVID-19, particularly diverse populations that have been most harmed, and those on the front lines of the pandemic. 

Statement from the COVID-19 Vaccine Education and Equity Project:

“We are facing a turning point in the COVID-19 pandemic, which makes the COVID-19 Vaccine Education and Equity Project’s ‘Count Me In’ campaign exceptionally timely. The campaign is collecting and disseminating a variety of relatable reasons why individuals want to get vaccinated to help build confidence in authorized COVID-19 vaccines and bring us all a step closer to resuming activities with the people we miss most.”

For details on the campaign and how to get involved, click here. To learn more about the COVID-19 Vaccine Education and Equity Project and for additional resources, visit

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About the COVID-19 Vaccine Education and Equity Project

As more than 150 leading organizations representing patients, caregivers and families, diverse communities, healthcare workers, older Americans, veterans, frontline workers and scientists, the COVID-19 Vaccine Education and Equity Project launched in December 2020 to provide information about the clinical trials process, regulatory review, distribution of and access to COVID-19 vaccines in a way that promotes equity and trust. Initial support for the project has been provided by Pfizer, Inc. Learn more at and follow us on FacebookInstagramLinkedIn and Twitter at @COVIDVxProject.

Media Contact:

COVID-19 Vaccine Education and Equity Project Members (to-date)

  1. Alliance for Aging Research
  2. HealthyWomen
  3. National Caucus and Center on Black Aging, Inc.
  4. Academy of Managed Care Pharmacy
  5. Academy of Medicine of Cleveland & Northern Ohio
  6. Accreditation Commission for Education in Nursing
  7. Advocacy & Awareness for Immune Disorders Association
  8. Align Us Inc
  9. Allergy and Asthma Network
  10. Alliance for Patient Access
  11. Ambulatory Surgery Center Association
  12. American Academy of Ophthalmology
  13. American Academy of PAs
  14. American Association for Respiratory Care
  15. American Association of Colleges of Nursing
  16. American Association of Nurse Practitioners
  17. American Autoimmune Related Diseases Association
  18. American Behcet’s Disease Association
  19. American College of Clinical Pharmacy
  20. American College of Emergency Physicians
  21. American College of Nurse-Midwives
  22. American College of Preventive Medicine
  23. American Frozen Food Institute
  24. American Health Care Association/National Center for Assisted Living
  25. American Medical Women’s Association
  26. American Muslim Health Professionals
  27. American Network of Community Options and Resources
  28. American Nurses Foundation
  29. American Pharmacists Association
  30. American Physical Therapy Association
  31. American Psychological Association
  32. American Society for Clinical Laboratory Science
  33. American Society of Consultant Pharmacists
  34. Amputee Coalition
  35. Arthritis Foundation
  36. Association of Clinical Research Professionals
  37. Association of Immunization Managers
  38. Association of Maternal and Child Health Programs
  39. Association of Nurses in AIDS Care
  40. Association of periOperative Registered Nurses
  41. Association of University Centers on Disabilities
  42. Beyond Type 1
  43. Biotechnology Innovation Organization
  44. Black Women’s Health Imperative
  45. Burke’s Main Street Pharmacy
  46. California Pharmacists Association
  47. CancerCare
  48. Caregiver Action Network
  49. Center for Healthcare Innovation
  50. CGFNS International
  51. Children with Diabetes
  52. Chronic Care Policy Alliance
  53. Color of Crohn’s & Chronic Illness
  54. Colorado Medical Society
  55. Consumer Brands Association
  56. Dia de la Mujer Latina, Inc.
  57. Diverse Elders Coalition
  58. Drexel University, College of Nursing and Health Professions
  59. Emergency Nurses Association
  60. Emily Stillman Foundation
  61. End Sepsis
  62. Epilepsy Foundation
  63. Foundation for Sarcoidosis Research
  64. Generations United
  65. Global Healthy Living Foundation
  66. Grantmakers in Aging
  67. Greater Philadelphia Business Coalition on Health
  68. O.M.E (Housing Opportunities and Maintenance for the Elderly)
  69. Health Care Improvement Foundation
  70. Healthcare Leadership Council
  71. HealthHIV
  72. Heart Valve Voice US
  73. HIV + Hepatitis Policy Institute
  74. Home Care Association of America
  75. Howard Community College Nursing Education Program
  76. Illinois Public Health Association
  77. Immune Deficiency Foundation
  78. Immunization Action Coalition
  79. Integrative Health Technologies, Inc.
  80. International Foundation for Autoimmune & Autoinflammatory Arthritis
  81. International Society for Psychiatric Mental Health Nurses
  82. Islamic Medical Association of North America
  83. Justice in Aging
  84. Kimberly Coffey Foundation
  85. Latin American Patients Academy
  86. LeadingAge
  87. Looms for Lupus
  88. Lupus and Allied Diseases Association, Inc.
  89. Lupus Foundation New England
  90. Medicaid Health Plans of America
  91. Melanoma Research Foundation
  92. Men’s Health Caucus of the American Public Health Association
  93. Men’s Health Network
  94. Meningitis B Action Project
  95. Midwest Geriatrics, Inc
  96. Mu Sigma Delta
  97. National Alliance for Caregiving
  98. National Alliance of Healthcare Purchaser Coalitions
  99. National Alliance of State Pharmacy Associations
  100. National Asian Pacific Center on Aging
  101. National Association for Home Care & Hospice
  102. National Association of Chain Drug Stores
  103. National Association of Convenience Stores
  104. National Association of Councils on Developmental Disabilities
  105. National Association of County & City Health Officials
  106. National Association of Manufacturers
  107. National Association of Neonatal Nurses
  108. National Association of Nurse Practitioners in Women’s Health
  109. National Association of Nutrition and Aging Services Programs
  110. National Black Nurses Association
  111. National Coalition for LGBT Health
  112. National Community Pharmacists Association
  113. National Consumers League
  114. National Council of State Boards of Nursing
  115. National Council on Aging
  116. National Foundation for Infectious Diseases
  117. National Grange
  118. National Health Care for the Homeless Council
  119. National Health Council
  120. National Hispanic Council on Aging
  121. National Hispanic Medical Association
  122. National Kidney Foundation
  123. National Osteoporosis Foundation
  124. National Retail Federation
  125. Nebraska Coalition for Lifesaving Cures
  126. NeedyMeds
  127. Network for Regional Health Improvement
  128. NMQF/Center for Sustainable Health Care Quality and Equity
  129. Nurses Improving Care for Healthsystem Elders, NYU College of Nursing
  130. Nurses Organization of Veteran Affairs
  131. Nurses Who Vaccinate
  132. Organization for Associate Degree Nursing
  133. Patients Rising
  134. Pharmaceutical Care Management Association
  135. POPCoRN: Pediatric Overflow Planning Contingency Response Network
  136. Relapsing Polychondritis Foundation
  137. Research!America
  138. RetireSafe
  139. Lab
  140. SAGE
  141. Sepsis Alliance
  142. Society for Women’s Health Research
  143. Solve ME/CFS Initiative (Solve M.E.)
  144. Joseph Residence
  145. The Allergy and Asthma Network
  146. The Food Industry Association
  147. The Gerontological Society of America
  148. The Health Collaborative
  149. The Immunization Partnership
  150. The International Foodservice Distributors Association
  151. The Joint Commission
  152. The Lupus Foundation of America
  153. The Michael J. Fox Foundation for Parkinson’s Research
  154. The National Constables and Marshals Association
  155. Translate Live
  156. United States Pharmacopeia
  157. Vaccinate Your Family
  158. Wisconsin Grocers Association
  159. Women’s Institute for Secure Retirement
  160. WomenHeart: The National Coalition for Women with Heart Disease
  161. Word of Life Christian Community Church

Join The Project

Join our efforts to build trust and confidence in authorized and approved COVID-19 vaccines.

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